1
Phase 1 · 3 months
Milton Keynes
Five machines in one club. The brand takes the supplement cabinet on the corridor Hyperion, and every locker on the Club Room Blinks.
Get your brand
into David Lloyd.
Half the corridor Hyperion. The whole Club Room Blinks. The screen, the shop and the game, from the first day in Milton Keynes.
898k members
1 club, then 5, then 109
Hyperion · half
Blinks · full takeover
The scale
898,000 members. They come back every week.
Premium clubs, built for the household. Gym, pool, racquets, spa and the club room. The group is 149 clubs. Member experience is 84.7.
898kMembers in the group
109Clubs in the UK
62.3mClub visits a year
6.5Visits a member, a month
+44Net Promoter Score
78%On the club app
David Lloyd group, year ended 31 December 2025. Estate at 31 August 2026, with Aspria in the group total. Visits and membership are group totals, and are not a count of people who will pass a machine.
The trial
One club. Then five. Then the UK estate.
The brand’s two places travel with the trial. Half the Hyperion. The whole Blinks. Milton Keynes proves the range. The estate is the scale.
5
Phase 2 · 3–6 months
Five clubs
The same half and the same takeover, in five clubs. A wider read on the range, the screen and what this member buys.
109
Phase 3 · UK estate
The same member
109 clubs in the UK. The group is 149 clubs and more than 898,000 members. The two machines go with the trial.
Corridor · Hyperion
Half the machine. The supplement cabinet.
The Hyperion sits on the corridor to the gym floor. The brand takes one side. The other side stays food, drink and kit.
Corridor, David Lloyd Milton Keynes. Members pass it on the way to train.
The left cabinet. Protein, creatine, electrolytes, vitamins and wellness. Ten positions in the trial render, two columns of five.
Grow supplement sales, and the equipment that sits with them.
The shop screen sits in the middle of the machine. The brand’s products are on it, next to the cabinet.
One club for three months. Then the same half in five clubs, then the UK estate.
Club Room · Blinks
The whole machine. Every locker.
The Blinks is the gifting wall in the Club Room. A full takeover means the brand owns the slots, the screen and the occasion.
Club Room, David Lloyd Milton Keynes. Members are already in the mood to browse, gift and book.
Every locker. Spa and beauty, premium gifts, sets and experiences. Services sit with the product.
Improve the member experience, and offer high-end gifting.
The centre screen is the brand. It introduces the range, then the locker dispenses it.
The Milton Keynes Blinks first. The same full takeover follows into five clubs, then the estate.
The front door
A shop-in-shop, before the estate opens.
The corridor is the way onto the gym floor. The Club Room is where members browse and gift. The brand that takes these two now is the brand they meet first.
Shop-in-shop · Hyperion
Half a machine, their own shop.
The left cabinet is the brand. Protein, creatine, electrolytes, vitamins and the kit that sits with them. The right cabinet stays food, drink and kit. The shop screen is in the middle.
Shop-in-shop · Blinks
The wall is theirs.
Every locker in the Club Room. Spa, beauty, premium gifts, sets and services. The centre screen introduces the range, then the locker dispenses it.
Why now
In before the copy.
Phase 1 is one club. The range, the screen and the habit are set here, then repeated in five clubs, then across 109. The first brand on the glass is the one members already know.
Before they shop
The brand, while the machine waits.
Voss Water is the example on the glass. Your brand takes the same places, on the Hyperion and the Blinks.
IdleMain screen
100% of the glassTakeover
Shop opensHome banner
Head of the shelfCategory icon
Inside the shop
From the category to the price.
The shelfCategory banner
The buyProduct details
On the way inPop-up
This hourDiscount
Prices on these screens are examples, not a rate card.
Gamification
A game on the glass.
The member spends real time with the brand, chases a score, and can win the product. The same screen can ask four questions and vend a sample.
Tap the pack when it moves. The board on the machine keeps the score.
Finish in the top three this visit and the machine vends one.
A survey on the idle screen. Four taps. The last answer drops a sample.
On the machineTap to play
Next
Get your brand
into David Lloyd.
Half the Hyperion. The whole Blinks. The screen, the shop and the game, from day one in Milton Keynes. Then five clubs. Then 109, and 898,000 members.
Get the brand inAdam Smith
Bright.Blue · adam.smith@bright.blue · +44 7714 492134
Bright.Blue · adam.smith@bright.blue · +44 7714 492134